HealthPoint Family Care
The Challenge: “Our team offers excellent and convenient healthcare services, but consumers don’t know us, and don’t know that we also offer dental and mental health services.”
Our Solution: We started with market research and a thorough competitive review, including client interviews. Then, we developed a messaging strategy that was then translated into two potential creative concepts. For the second concept, which was selected as the favorite by the client, we played off of the HealthPoint name and existing logo to create a campaign that focused on what patients really want from their physician and/or therapist: to be happy, healthy, and living life completely. The tagline, “the point of good care” conveys the double meaning of what the point of going to the doctor is (being happy and healthy) and that HealthPoint is the place where you receive that care.
The Results: The client was extremely happy with the creative concepts presented in Feb. of 2020. The pandemic put this campaign on pause, but in April 2021 we launched “The Point of Good Care” campaign with TV, cable, outdoor, transit, digital, and print advertising in Cincinnati/Northern Kentucky and Lexington markets.