HealthPoint Family Care
The Challenge: “Our team offers excellent and convenient healthcare services, but consumers don’t know us, and don’t know that we also offer dental and mental health services.”
Our Solution: We started with market research and a thorough competitive review, including client interviews. Then, we developed a messaging strategy that was then translated into two potential creative concepts. For the second concept, which was selected as the favorite by the client, we played off of the HealthPoint name and existing logo to create a campaign that focused on what patients really want from their physician and/or therapist: to be happy, healthy, and living life completely. The tagline, “the point of good care” conveys the double meaning of what the point of going to the doctor is (being happy and healthy) and that HealthPoint is the place where you receive that care.
The Results: This year, we are creating awareness for three key services that are all available at convenient hours and for pediatric and adult patients including primary care, mental and behavioral health, and dental care. The Rasor creative team created 6 new TV and digital commercials, 4 new outdoor boards, and print advertising in two languages. We planned and placed a $150,000 campaign buy.