Greater Cincinnati Health Council Communications

The Client: The Greater Cincinnati Health Council (GCHC), a non-profit association with more than 130 member hospitals and healthcare providers

Their Challenge: “We developed the Tristate Health Care Supplier Diversity Consortium (the Consortium) to help local healthcare systems collaborate to improve their supplier diversity. Now we need to tell our employees and stakeholders what it is, and what it isn’t.”

Our Solution:
Consortium leadership interviews, key message track development, reported results for a targeted survey, a quarterly toolkit that included articles, case studies, tips and facts about supplier diversity and ideas for how to engage employees, case studies, posters, Q&A and a brochure. Plus, a video script to visually engage the audience, while providing facts and data to support its economy.

The Results: Reaching six area health systems, 40,951 hospital employees and 1,331 survey respondents, significantly improving awareness of the Consortium and its benefits.