dd+p group Media Relations
The Client: dd+p group
Their Challenge: “Our client, Trifecta Multimedical, is launching technology that will be a huge benefit to our field. Oh, and they’re doing it in the midst of a major industry trade show. We need a savvy way to get the word out. Fast.”
Our Solution: A media strategy took advantage of key tradeshow attendees that included a prioritized list of media in attendance at the conference, a press packet, media training and a series of announcements over the wire.
The Results: More than 40,000 headline impressions for three releases on more than 1,000 media outlets ranging from the Ft. Worth Star-Telegram to the Miami Herald to CBS New York.