The Client: Fortune 500 company, Convergys Corporation, offers global solutions to connect its clients with their customers across all channels.
Their Challenge: “We have eight vertical markets and need to customize sales and promotional materials in order to demonstrate the unique benefits we offer in each industry. How can we accomplish this with limited internal capacity?”
Our Solution: We developed and delivered more than 200 unique marketing pieces, including blogs, case studies, web copy, fact sheets, PowerPoint presentations, collateral materials, direct mail and video scripts, sometimes weighing in on strategy, and sometimes just being the arms and legs to get it done. Our team is versatile and fast with creative ideas for how to present information and tell stories that engage audiences.
The Results: Not only were we able to hit the mark on a broad range of collateral needs for their sales team, we were able to free up internal marketing team members to focus on more detailed projects, while making sure their current strategy stayed on course. We exceeded leadership expectations while giving them a useful arsenal of sales collateral.