Go Red for Women Cincinnati Bengals Sponsorship
The Client: Cincinnati American Heart Association (AHA)
Their Challenge: “How do we engage more men in our Go Red for Women event and broaden awareness with a male audience? I know – let’s sponsor a Cincinnati Bengals football game! How should we deliver our message?”
Our Solution: We strategized billboards, signage, advertising, in-stadium interactive games and an interview with player Mohamed Sanu to fire up fans and open their hearts to the plight of women and heart disease.