Go Red for Women Cincinnati Bengals Sponsorship

The Client: Cincinnati American Heart Association (AHA)

Their Challenge: “How do we engage more men in our Go Red for Women event and broaden awareness with a male audience? I know – let’s sponsor a Cincinnati Bengals football game! How should we deliver our message?”

Our Solution: We strategized billboards, signage, advertising, in-stadium interactive games and an interview with player Mohamed Sanu to fire up fans and open their hearts to the plight of women and heart disease.

 

 

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