Archives

16 Aug

UC Health

UC Health The Client: UC Health, a top academic health system serving greater Cincinnati The Challenge: “We want to connect patients to our world-class healthcare with simpler, concise, and more engaging content.” Our Solution: UC Health’s marketing team was working with several outside partners – including Rasor – to create a brand-new website. The internal […]

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16 Aug

Hill Hear Better

The Hill Hear Better Clinic The Client: The Hill Hear Better Clinic, a multilocation audiology practice The Challenge: “Our previous website, social media presence, collateral materials and marketing /communications efforts were created and managed by a national firm that featured generic copy and visuals and was more retail- focused vs. health care-focused. Our materials didn’t […]

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12 Aug

HealthPoint FC

HealthPoint Family Care The Challenge: “Our team offers excellent and convenient healthcare services, but consumers don’t know us, and don’t know that we also offer dental and mental health services.” Our Solution: We started with market research and a thorough competitive review, including client interviews. Then, we developed a messaging strategy that was then translated […]

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6 Jan

Werk Westbourne Enhancement High Rate Treatment Facility

Werk Westbourne Enhancement High Rate Treatment Facility The Client: Black & Veatch, for the Metropolitan Sewer District of Greater Cincinnati (MSD) Their Challenge: MSD is required by federal mandate to construct an Enhanced High Rate Treatment (EHRT) facility within a residential neighborhood to reduce the amount of raw sewage spilling into a local creek, and wants […]

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6 Jan

KY 536 Scoping Study

KY 536 Scoping Study The Client: Parsons Brinckerhoff, for the Ohio-Kentucky-Indiana Regional Council of Governments (OKI) Their Challenge: “For this project to be a success, we need to actively engage local residents, property owners, businesses and local and regional community leaders in the process of identifying a preferred alternative for improvements to KY 536, between KY 17 […]

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14 Dec

Greater Cincinnati Water Works

Greater Cincinnati Water Works The Client: Greater Cincinnati Water Works The Challenge: “We are launching a new billing system and online account management system to better serve our customers. We want to clearly communicate the benefits to our customers and minimize calls to our Customer Care Center.” Our Solution: A comprehensive communications program that reached customers multiple […]

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30 Aug

CCTID

Clermont County Transportation Improvement District: Brand Development and Communications The Client: Clermont County Transportation Improvement District (CCTID) Their Challenge: “We’re moving fast with improvement projects. How do we establish a brand and manage communications with the community?” Our Solution: We developed a clear, comprehensive communications plan. And that led to direct mail, plus an interactive […]

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25 Aug

U.S. Navy Week

U.S. Navy Week  The Client: United States Navy Their Challenge: “We are holding one of our 21 annual Navy Weeks in Cincinnati and selected you as our In-City Planner (ICP) to tell the story of the Navy in Cincinnati and help generate interest in service.” Our Solution: In-city intelligence, relationships and access to local leadership […]

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25 Aug

Oasis

Oasis Rail Transit Metroquest Survey The Client: HDR Their Challenge: “We need to gain a better understanding of what potential riders of the Oasis Rail Transit project want in terms of train station amenities, travel times and utilization. How can we gather the opinions of riders from Downtown Cincinnati to Milford?” Our Solution: An easy-to-use […]

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25 Aug

Montgomery Inn

Montgomery Inn Media Relations  The Client: Montgomery Inn, one of Cincinnati’s most famous restaurants Their Challenge: “You know us for our special recipe barbeque sauce, but we’re spicing things up. We developed a new Chipotle Barbeque Sauce and we want to tell everyone about it. Oh, and it’s the 25th anniversary of our Boathouse location.” […]

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