Monthly Archives: September 2021

22 Sep

Do Your Customers Know What They Really Want or Need?

By Lynn Corbitt, Account Executive

Have you ever created a marketing campaign that you thought was going to hit it out of the park? You were able to touch on all the benefits of your product without being too salesy, and your tone and word choice was spot-on. When you finally rolled it out, though, it fell a little flat with your audience.

8 Sep

Rebranding Our Twitter: The Results (Part Two)

By Matt Fickenworth, Intern

Two weeks ago, we published Part One of this blog: a deep look into what went into the rebrand of our Twitter account – why we did it, how we did it, and our goals for the long run. In Part Two, we look at the results and analytics of the rebrand more than a year later. Let’s dive in.